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Home // About Us  // Samir Modi

The pioneer of direct selling in India Mr. Samir Modi
Samir Modi

An alumnus of the famed Harvard Business School, Mr. Samir Modi's stint in the US gave him a global perspective and a multicultural approach to work. During his tenure there, the success of Indians worldwide amazed him. He began to understand that the only way to replicate success in India was through economic independence. Today, Modicare is changing the lives of lakhs of Indians by providing international quality products at Indian prices and making it accessible for them through 9000+ distributors, over 4 million direct sellers and more than 300K new direct sellers each month.

In 1996, the concept of freedom was reinvented by a young man who came in with innovative thinking & power packed passion. An intuitive entrepreneur, Mr. Samir Modi is the revolutionary who not only taught people how to dream but also helped them achieve those dreams.

Before starting Modicare, he enrolled himself as a consultant with many direct selling companies abroad to understand their market and bring back learning from his experience, hence giving him a·first-mover advantage. Samir Modi strongly believes that the only way to succeed in a developing nation like India is through economic independence. Following this belief, he launched India's first Direct Selling Company, Modicare, at the age of 25, with the vision of giving 'Freedom' to every Indian - Freedom to go beyond expectations, freedom to chase your dreams and freedom to empower the world around you.

Modicare has become one of the fastest growing Direct Selling companies in India with Samirness and Meraki as the cornerstones while following the guiding principles of Samir Modi - 'Soch Badlo, Khudko Badlo, Duniya Badlo. We believe that change begins with you and we help you change for the better.

Today, Modicare is one of the fastest growing direct selling companies in India and is a part of the US$ 1.5 billion Modi Enterprises. It has, and continues to change the lives of millions of Indians through the Modicare Freedom Movement.

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