Indian Direct Selling Association

The Modi Group has pioneered and championed many initiatives that have revolutionized the way we do business. The Indian Direct Selling Association or IDSA has been a result of this innovative thought process which consolidates and adds clarity to the direct selling business in India. As founding member we understand the imperative role IDSA has in safeguarding the consumer and the direct seller's interest.

Keeping all this in mind, Modicare remains very deeply intertwined in IDSA. It keeps others before itself in safeguarding autonomy and rightful ownership!

What is IDSA?

The IDSA remains an autonomous, self regulatory body for the direct selling industry in India. The Association acts as an interface between the industry and policy makers—ensuring an open line of communication is maintained with government bodies. The IDSA stamp of approval today is recognized as a shield of security and safety for you—the direct seller/consultant and the consumer. It reinforces the fact that you are dealing with an organization that takes care of your interests.

IDSA also has a range of activities that include educating consumers about direct selling, working with the World Federation of Direct Selling Associations (WFDSA) on a wide range of projects, self regulation of the industry via implementation of the IDSA Code of Ethics by our mentor companies, lobbying with the government for policy framework, as well as undertaking research and surveys to highlight trends and bring out any issues related to the industry.