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Pioneer of direct selling in IndiaPioneer of direct selling in India

Our Story

India's first direct selling company and a major player in the industry, Modicare is driven by a passion to empower the dreamer within people. Our story is led by leaders, innovators, philanthropists, and entrepreneurs who cared deeply about giving people the freedom to dream and the means to achieve them too. We've enabled people from all walks of life to dream beyond the ordinary by educating, exploring their potential and giving them a platform where they can rediscover their true selves, furthermore transform into successful entrepreneurs.

The transformation that Modicare has brought in the lives of people is not restricted to only financial freedom but it has also given them a chance to rediscover their confidence and realise their full potential.

The Modi Enterprise

Modi Enterprise has grown from being a small, traditional business of early 30's into a multi-billion dollar global conglomerate today. Founder of Modi Enterprises, Rai Bahadur Gujarmal Modi's vision changed the way the world looked at the Indian industry; that vision was been expanded and shaped by Late Krishan Kumar Modi, the founder's eldest son and Chairman of the Group.

Modi Enterprises has spread its wings far and wide: India, Middle East, West Africa, South East Africa, South East Asia, East Europe, Australia, South America and Central America.

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The pioneer of direct selling in India Mr. Samir K Modi

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An alumnus of the famed Harvard Business School, Mr. Samir K Modi's stint in the US gave him a global perspective and a multicultural approach to work. During his tenure there, the success of Indians worldwide amazed him. He began to understand that the only way to replicate success in India was through economic independence. Today, Modicare is changing the lives of lakhs of Indians by providing international quality products at Indian prices and making it accessible for them through 9000+ distributors, over 4 million direct sellers and more than 300K new direct sellers each month.

The Visionary

The legacy of Rai Bahadur Gujarmal Modi

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A benevolent philanthropist and a devoted country man, Rai Bahadur Gujarmal Modi was a visionary who started his journey as an apprentice for his father's business in 1919, but his entrepreneurial spirit and fervor to do good for people led him to Delhi with just Rs. 400 in his pocket from which he built an empire.

He took his first step towards change with the opening of the sugar mill in Begumabad, now known as Modinagar. This marked the beginning of an exciting entrepreneurial journey for him. Rai Bahadur Gujar Mal Modi was far ahead of his time and believed that strong people build a stronger country. Dwelling on this thought, he made sure that every worker of the sugar mill was allotted a house which was a first then and even today. He changed the entire landscape of Modinagar by making the town self-sufficient with modern housing, schools, and college amenities.

The story of quiet resilience and development of this once laidback town is a testimony to the determination of Rai Bahadur Gujarmal Modi. He was also awarded with the prestigious Padma Bhushan in 1968 for his valuable contribution to the development of the society.

Rai Bahadur Gujarmal Modi continued to build his empire that saw his business expand into various sectors and grow into a multibillion-dollar global conglomerate. He did it by setting up of a soap factory, oil crushing plant, paint and varnish factory, glycerin extraction plant, cotton textile mill, lantern factory, steel mill and yarn mill among many others which rose to prominence during the period from 1940 - 1963.

Modicare has continued its ascent into becoming one of the most well respected and revered companies in India by carrying on the dedicated quest of following the values laid by our great founder. Following suit, our utmost priority is to give complete freedom to people to pursue their dreams.

Mr. K. K. Modi

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Born in Patiala, India, Krishan Kumar Modi (August 27, 1940 - 2 November 2019) was the eldest son of Rai Bahadur Gujarmal Modi, the founder of Modi Enterprises. Moving away from the traditional businesses of the family, K. K. Modi guided the Group's strategic development and gave it overall direction. He shaped the Group's core philosophy and vision, and was involved with every major development and decision, as it grew to become one of India's leading corporate houses. Mr. K.K. Modi was known for his hands on approach to business and he played a key role in steering the Group companies and giving shape to the Group's vision for the future.

A true visionary, K. K. Modi made a significant contribution to Indian industry and held numerous positions in industry, trade, education, sports and charitable organisations. He was the President of the Confederation of Asia Pacific Chambers of Commerce and Industry (CACCI); Member of the Board of Governors, Indian Institute of Management (Lucknow) and Life Member of the All India Heart Foundation (Delhi) and had successful stint in the past as President of FICCI (1997-98) and President of PHD Chamber of Commerce and Industry.

Dr. Bina Modi

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Dr. Bina Modi took over as the Chairperson of Modi Enterprises in 2019. Founded by Rai Bahadur Gujarmal Modi in 1930's, Modi Enterprises is a multi-billion dollar global conglomerate, later expanded and shaped by late K K Modi, the founder's eldest son and Chairman of the Group.

The USD 1.5 billion plus Group has diversified businesses across the country, mainly Modicare (direct selling), Modi Academic International Institute and KK Modi University (education), 24Seven (retail) and Colorbar (cosmetics). Enterprises like Godfrey Phillips India (FMCG) and Indofil Chemicals (agro, specialty and performance chemicals) are renowned leaders in their respective fields. The Group also has interest in specialty restaurants, fashion, entertainment and travel.

In the group companies, she is the President and Managing Director of Godfrey Phillips India. She is also the Chairman and Managing Director, Indofil Industries Limited. Dr Bina Modi is also on the CSR Committee of Godfrey Phillips India. Her commitment to social responsibility and her personal zeal drives the CSR programs with focus and with the underpinned values of the Group.

In the past Dr. Bina Modi has served a significant role as Head of Family Council for Modi Enterprises. The forum, formed in 2011, involved all promoters (Late Mr. KK Modi, Ms. Charu Modi, Mr. Lalit Modi, and Mr. Samir K Modi) and broader family members. She also served as a Board Member of Godfrey Phillips India Limited. She had a key role in aligning the long term interests of family members, facilitating active interaction and dialogue to drive overall cohesion and enable consensus based decision making. She played an instrumental role in developing the next generations and enabling succession planning for long-term continuity of the Group. She was also responsible for bringing in modern people management and human resource concepts into the Group companies.

A successful entrepreneur herself, Dr. Bina Modi has founded and built several successful businesses; her Bina Fashions has a global market, and Ego Specialty Restaurant Chain, Dessange Salon and Beacon Travels are renowned in their respective industries.

Fashion brand 'Bina's' was launched with a vision to create a global market for traditional designs and embroidery. The brand experiments and is inspired by different fabrics, threads and embroideries, and antique textiles from all over the world. Bina's prides itself in creating employment for thousands of Indian men and women skilled in the craft and has been instrumental in bringing forgotten stitches and embroideries, especially the art of “Gara” back to life. The Ego chain has an Ego Thai, Ego Lounge and Ego 33 café offering fine dining experiences in Delhi. The award winning Ego Thai restaurant is renowned for its chefs specially flown in from Thailand. Dessange salon is the Haute Coiffure reference point in the world of luxury and beauty and brought to India by Dr. Bina Modi.

In 2019, she was conferred with a Ph.D., Honoris Causa, by Dr. K.N. Modi University in recognition of her exemplary contribution to the fields of design, Arts, Technology, Management, Commerce, Agriculture, Fashion and the Hospitality Industry.

Dr. Bina Modi has also been awarded the Women of the Decade in Business & Leadership 2018 by Women Economic Forum, been conferred with the prestigious Achiever's Award in 2019, and has also featured on 'India's Most Powerful Women', a book by Prem Ahluwalia. In 2020 she received an Award for Excellence in Business by the H.E President, Abdelfattah El Sisi, President of Egypt, at The Women Economic Forum 2020. The Award was presented on behalf of the H.E President of Egypt by Dr. Maya Morsy, President of Egypt's National Council for Women (NCW).

Modicare Foundation

Giving back for a more inclusive and beautiful world. We work towards enhancing, engaging, and empowering the lives of people through Modicare Foundation

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